Virtual Briefing

The virtual briefing center offers comprehensive, in-depth technology briefings, product demonstrations and solution workshops on IBM Systems to their clients. It was designed as a client centric platform that serves the informational needs of the customer and helps IBM assist and influence their customers through the sales cycle. IBM’s goal was to utilize internet technologies to showcase their subject matter experts, product and solution briefings thereby extending the reach of the briefing center to serve new clients, deepen and strengthen their relationships with their clients and accelerate the sales cycle. OpenCrowd was responsible for the end-to-end deliverable from defining the concept, facilitating consensus around the requirements across a range of stakeholders, designing the user experience, the solution architecture and building and launching the product.