Diversey - Corporate Website Redesign

Diversey is a world leader in cleaning and hygiene solutions for business. With sales into more than 175 countries, Diversey has the scale and global reach to service customers closest to where they do business.

Diversey recently underwent a rebranding exercise where they simplified their name from JohnsonDiversey to Diversey. As part of this process they needed the services of a design firm to develop a new design for their corporate website in accordance with the new brand guidelines.

In order to create the new design for the website OpenCrowd went through a systematic process of:

• Understanding the brand direction and guidelines through document reviews and stakeholder interviews.
• Defining the information architecture which entailed, creating a content outline to help establish a logical flow for content, a site map that graphically described the structural relationships within the information space, wireframes that presented the proposed functions, structure and content of a web page, user and process flow diagrams that focused on the actual user flow.
• Finalizing the Visual Design or the site aesthetic through an iterative process of feedback and revision till the final aesthetic was approved and then applied to the remainder of the unique pages and templates identified during the IA phase.

The final deliverable consisted of the XHTML and CSS files for site structure, design, and functionality that was built out and implemented into Diversey’s Content Management System (CMS) and application framework.

The new corporate website helps Diversey rebrand their company, provides a more current cutting edge look and feel to their main customer facing site and an effective web presence for Diversey’s audience.